Mixed reality is a dynamic way to add interactive elements to your next virtual event. But what is mixed reality, and what are the benefits? Let’s talk about it.
What is Mixed Reality?
Mixed reality is “a next-generation process for film, broadcast, and live event production that merges real and virtual worlds to produce new environments with physical and digital objects that coexist and interact simultaneously.”
This process uses a range of technologies to create virtual experiences using real-world and digital spaces. Simply put, it is a mix of physical reality and virtual elements. There are lots of pros and cons to mixed reality.
Generate Buzz through Novelty
Mixed reality is still a pretty new concept for many virtual event-goers, so adding these elements – and advertising them effectively – can create some major buzz and excitement for your upcoming event.
It can also generate buzz after your event – if you create a well-planned and engaging experience for your attendees, they will tell their friends and colleagues about it, which is free WOM marketing for your brand and events!
Your Event Will Be More Interactive and Immersive
3D movies, 4D movies, virtual reality: people are excited to not only see or hear a great performance, keynote address, or other virtual presentation – they want to feel it and interact with it too!
An example of mixed reality is Amazon’s “View in Your Room” features for certain products. Rather than finding your product, and grabbing a tape measure to see if it will fit in your space, you can now virtually place the item into your own home! It’s a great way to see if the size and style of a product you are buying online will work well in your space – all without having to order it, try it out, and return it if you aren’t happy with your purchase.
Organizers are constantly coming up with new ways to add mixed reality to their virtual events. You can host online/onsite demonstrations, product visualization, and e-training with elements that allow participants to “work within” the physical space they see on their device screens using 3D modeling and diagramming.
These programs can also allow your attendees to interact with virtual trade show booths. Apps like Google’s ARCore include programs for motion-tracking, environmental understanding, light estimation, and more. There are tons of ways you can incorporate this technology into your next event.
Event organizers and team leaders have been turning work exercises into games for decades. Creating leaderboards or points-based interactive elements can spur friendly competition and increase engagement and information retention.
Mixed reality can allow your next event the ability to increase those dynamic elements that everyone looks forward to.
Incorporate Physical Elements
We all know that there’s nothing that compares to the act of going to a concert, presentation, tradeshow, or corporate conference. The atmosphere, the setting, and the decorations – it all adds to your experience and helps you stay focused on the reasons why you are gathered in that physical space in the first place.
Hosting with mixed reality elements can create those real-world interactive spaces that enable your audience to feel more grounded in that event. And if you are doing a hybrid event, you can make your virtual audience feel like they’re in the heart of the action without having to physically be there.
Expand Your Event Experience
Meet Me In The Cloud’s team of professional producers are ready to execute your vision and meet your objectives in the production of flawless online events. With our Event Assist services, we will ensure your next highly visible online event meets business objectives. Our producers deliver white-glove support and design products based on your business goals.